How we would think, on the page.

Study I — A botanical launch, in three acts

Concept study · fictitious brand and figures. Tease (search interest, capped), launch (shopping + search, full assortment), replenish (past buyers and refill queries). Each act with its own budget and pause rules.

Study II — Linen, by season

Concept study · fictitious brand and figures. Ad groups named for the editorial assortment — heavyweight winter, washed summer — so reporting reads like the catalogue and budgets follow demand.

Study III — The gift edit

Concept study · fictitious brand and figures. Gift queries fenced into their own campaign with strict daily caps, stock-out pause triggers, and a January wind-down agreed in October.