Concept study
A botanical launch, in three acts
How a skincare launch could unfold across search and shopping: tease, launch, replenish — with capped budgets per act.
A paid-media agency · Lyon
Paid media for brands people remember.
Ivorette manages Google Ads and Microsoft Advertising for lifestyle, beauty, and home brands — campaigns shaped by brand thinking, budgets watched daily, and a short letter each week telling you what changed and why.
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Currently welcoming a small number of new brands each season.
Who we work with
Considered brands, carefully acquired customers.
We work with founders and marketing leads whose product deserves better than generic ads: skincare, apparel, homeware, and specialty food and drink.
i.Brand first, bids second
Every account starts with your story — who buys, why they care, what words they use. Campaign structure follows the brand, not the other way around. Ad copy is written to sound like you on your best day.
ii.Acquisition without noise
We run search and shopping across Google and Microsoft Ads as one calm program: seasonal calendars, capped tests, and budgets that move only with your approval. Growth, minus the frenzy.
Services
Everything a brand needs from paid media.
No. 1
Google Ads management
Search and Shopping campaigns built around your catalogue and seasons — structured, written, and tuned weekly.
No. 2Microsoft Advertising management
Bing audiences, often older and wealthier, reached with creative adapted — not copy-pasted — from Google.
No. 3Creative & landing direction
Ad copy, extensions, and landing-page notes so the click and the page tell the same story.
No. 4The weekly letter
Spend, what resonated, what we suggest next — written for humans, in under five minutes of reading.
Approach
Four chapters, same order every time.
I.
Reading
We study your brand, catalogue, and any existing accounts before proposing a thing.
II.
Planning
A seasonal calendar: campaigns, budgets, launches, and pause rules — agreed together.
III.
Tending
Weekly care: queries, bids, budgets, creative rotation. Material moves await approval.
IV.
Letter
The weekly letter, plus a seasonal review where we plan the next chapter.
Studies
Illustrative studies, honestly labeled.
We publish no client work. These concept studies show how we think — fictitious brands, fictitious figures.
Concept study
Linen, by season
A homeware calendar where ad groups follow the editorial assortment instead of fighting it.
Concept study
The gift edit
Holiday gift queries with strict caps and pause rules, so December never spends January's budget.
Correspondence
The weekly letter, sampled.
An illustrative excerpt — fictitious figures, not a real client.
Dear friends — September spent gently: search pacing true to plan, shopping finding its rhythm after the assortment change. One ad group keeps attracting the wrong query; we have fenced it off and drafted truer copy for your approval.
Proposed next: move a little budget toward the replenishment terms that quietly convert, and rest the gift queries until November. Nothing moves without your word.
— Ivorette, Tuesday
a.
Few brands, closely kept
We take on a small number of brands per season, so the person writing your letter knows your catalogue.
b.
Nothing moves silently
Budget shifts and new campaigns wait for your approval. Your accounts, your word.
c.
Leave with everything
Accounts you own, structure you can read, history intact. No hostages, no fog.
Questions
Asked before every engagement.
Independent and mid-sized consumer brands with meaningful monthly ad spend. Write to us about your catalogue and budget and we will say plainly whether we fit.
You do, always. We work inside accounts you own, connected through Google's and Microsoft's own authorization screens, and you may revoke access at any time.
Yes — ad copy, extensions, and landing-page direction are part of the service. The click and the page should tell the same story.
No honest agency can promise revenue or ROAS. We promise craft: careful structure, weekly tending, and reporting that respects your intelligence.
If your brand deserves better ads, write to us.
A short letter about your brand is all it takes to begin.